Ill Manors e-media: Tag London campaign

1. Tag London is a user generated campaign in which the films soundtrack was accompanied by a twitter campaign where fans were prompted to tweet the hashtag #ILLMANORS and write their opinions on the current climate in the UK. It was a quite effective campaign as it allowed the users to identify with the film personally, and with event such as the London riots being in synergy with the film Ill Manors it became more likely for the users to want to watch the film as they could once again identify with the film personally and also gain social awareness.
2. The iLL Manors tag london campaign helps to promote the film because it engages the users on social media, which is widely used in todays society. By doing this information about the film can also be distributed i.e. trend on twitter as the tag london campaign is specifically aimed at engaging twitter users as twitter is a widely used social network. This will allow awareness on the film to be raised and make more people look forward to watching it.
3. There is synergy between the tag london campaign and other texts such as the soundtrack of the film and concept of the film. For example, in the tag london campaign video the same soundtrack is used to promote the film. In terms of the concept of the film, there is a link to the political aspect of the film as twitter users are encouraged to voice their views and opinions on the then current climate in the UK after events such as the London riots which is also presented in the film.
4. User-generated campaigns can be more successful than traditional forms of media campaigns because not only will it engage users/potential film watchers and raise awareness, but it also much more cheaper than traditional media campaigns such as billboards which are expensive and often ignored. By creating a user-generated campaign you can aim your product to a specific age group, and with the fact that iLL Manors is aimed at young adults i.e. 15-24 using social media has been more suitable and quite successful.

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

The target audience for this tweet would most likely be anyone who is a supporter of the riots because it provides personal identification, a 15-24 year old is a suitable target for this tweet. In terms of synergy this tweet could link back to the music as the term "broken Britain" is constantly used to describe the climate of London during this tense period.  

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

The target audience for this tweet would most likely be anyone who believes that society is being divided between the rich and poor, but most likely someone who is younger once again. This tweet is in synergy with Plan B's TEDx lecture as he explains the issues facing Britain and the less fortunate. 

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

The target audience for this tweet would most likely be those who are interested in the political aspects of society in Britain as it mentions subjects such as recession, and can be aimed at anyone of any age. This can be linked back to the music video in terms of the lyrics.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

The target audience for this tweet would most likely be anyone who believes that Britain is currently is under danger because of the social meltdown that is taking place within the society i.e. increase in crime and riots as portrayed in the film as a lot of criminal activity takes place in the film. It would most likely be aimed at a younger person i.e. 15-24  as it relates back to the riots. 

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

The target audience for this tweet would most likely be at anyone who believes that Britain is suffering from Cameron's position as a PM, therefore it could be aimed at anyone. This tweet is also in synergy with the music video as the term "broken Britain" is used once more.