Ill Manors: TEDx lecture blog task

Notes on the lecture:

• No respect for authority, we are ignored by society
• Believes kids are into violence, only way to make music attractive (ironic)
• Doesn't agree with mentality of young kids killing, but understands, dysfunctional and believe they cant make anything of themselves
• Media openly ridicule chav's in the news
• Dehumanization of the youth in the media, how bad the kids are etc. (Yet he reinforces it in his music)
• Don't let the media lie to you 

3) Plan B has many beliefs and alternative ideologies on the issue of young dysfunctional teenagers living on council estates. He states that teenagers and himself don't have respect for the authority for a reason, and that reason is because they are ignored by society and felt as if they didn't belong in it. Plan B also brings up an example of a 10 year old boy who was murdered "I didn't agree with the mentality that a lot of these kids were going round with, but I understood why they were going round with it. I understood that they were from broken families". This suggests to us that he doesn't agree with the mentality of young kids killing each other, but he understands as he goes on to say that they were raised up "to believe they could never make anything of themselves because they as parents never made anything of themselves.".

4) I believe the target audience of this TEDx lecture is actually different to the target audience of the actual film/music video as mainly the middle-class attend events such as these, this can however be seen as a positive thing as it will create more awareness on the issues Plan B discusses and help eliminate the moral panic that comes with these issues. In terms of psychographics I believe that reformers would be most likely to attend this lecture as reformers are known for wanting social change. This contrasts the target audience of the actual film/music video as they are aimed towards 15-29 year olds because the storyline can be relatable to teens i.e. the conflicts that take place and hardship of growing up in certain estate.

5) Plan B states that in the media there is a "demonisation" of the youth taking place, and that "people are falling for it... because you're only judging them based on something you read in a newspaper". This could be linked back to when he asks the audience what a "Chav" is, and how he believes that " it stands for "council house and violent" and how it is used by the media "to ridicule and label people who come from a less educated background than the rest of society". These quotes suggest to us that Plan B believes the media is quite unfair in terms of the way it represents the poor and less fortunate. This can be linked back to the theory of moral panic (Stanley Cohen) in terms of Plan B attempting to destroy the dominant representation of the youth who live in council estates and dangerous suburbs as much of society have a fear of the younger generation who identify themselves as dysfunctional