Monday 22 February 2016

Print platform branding





  1. The logo of the film, a central image, the release date, a tag line, the directors name
  2. The iLL Manors logo is present, the setting of the image also links back to the theme and concept of the film, the fact that Plan B is also smoking on a rooftop links back to the rebellious theme of the film 
  3. There is synergy between the music video and this poster as Plan B is also seen at this same spot in the music video wearing the same clothes etc.






  1. The title, central image, the name of the director, institution and the release date
  2. Once again the iLL Manors logo is present in the film poster and the characters of the film are included in the cover
  3. There is synergy between the characters in the poster and the actual film/music video, the logo is also included in other forms of the campaign 






  1. Age rating, central image, ratings, directors name, institutional information, tag lines, stills from the film
  2. The fact that one of the characters is present in the film helps to identify the iLL Manors brand, the prop (gun) used links back to the theme of violence and the setting in the packaging links back to the actual setting of the film (estates)
  3. There is synergy between the film and the packaging as the characters are both present in the film and the packaging

No comments:

Post a Comment