A Field in England

A Field In England is an arthouse film released on the 5th of July 2013 based on the English Civil War. This film is noted for its experimental film release where the film was released on multiple platforms on the same day as an attempt to maximise each platforms potential. A Field In England was made on a low budget of £300,000, which was provided for by Film 4, Picturehouse Entertainment and the BFI distribution fund.

1.  A Field In England's release was different to a typical film release because it was released on multiple platforms on the same day rather than a typical film where there is a certain time period before the film is released on DVD/Blu ray, VOD etc. However, this technique was quite successful and did not fail, and with each platform there was an additional benefit added towards it such as the cinema's running a live Q&A premier. 
2.  There are several advantages to release the film across all platforms on the same day such as gaining recognition which it certainly has on its release tactics. Each platform has its own additional benefits such as extra materials on DVD and a Q&A at the cinema, and by releasing the film across all platforms a wider audience can also be attracted as people can watch it from anywhere they want to which gives all the platforms their greatest advantage. 
3. There are also disadvantages to this approach such as the film not gaining as much profit as it possibly could have because it was available for free on TV, therefore potential film goers may prefer to stay at home and watch it for free instead.
4.  I believe the target audience of A Field In England would be A/B/C1 as the film has an historical element which can be linked to University graduates as being potential viewers of the film as the concept of the film may appeal to them. Someone who is also interested in arthouse films and the media may also want to watch this film as the film has been inspired by other foreign films and several of their techniques have been used within this film to make it visually appealing. Ben Wheatley is quite a renowned director aswell and is known for his films which may make someone want to go and watch A Field In England.
5. I believe that films in the future may try to be experimental in terms of the way they release their films, however I do not believe that all films would release them across all platforms simultaneously as they may want to earn profit etc.